Our trade mark attorneys understand brands and their importance to your business. Whatever your needs or stage of development they can work with you as trusted advisors to make sure your trade mark strategy is aligned with your business objectives.

From iconic consumer brands and universities to small businesses and start-ups, we can help you to achieve your trade mark goals.  We will work with you to build a robust trade mark portfolio or to make sure your existing portfolio is exploited to the full as a strategic business asset, as well as importantly ensuring that future activity is aligned with your commercial objectives and market conditions.

Mewburn Ellis are the European trade mark attorneys of choice for a wide range of clients, from sole traders to well-known corporate clients as well as many high-ranking UK and foreign law firms.  Our large, well-established team of experts advise clients across the globe on all aspects of trade mark law and practice working closely with our legal team to handle any disputes that may arise or to provide more commercial support as needed.

When time and money have been spent perfecting the aesthetics of a product, you need to make sure it won’t be copied. By working with our designs experts means you’ll have the confidence of knowing that your designs are in safe hands.

Registering your Trade Mark

In order to trade mark a brand, the first step is to understand what marks may be registrable, the appropriate classes of goods and services you should choose and what jurisdictions you want to file in.  Where there is a choice of routes to protection we can advise on the appropriate strategy that best meets your business objectives. We can also assist with registering any necessary domain names to support your brand. 

The second step is to carry out clearance searches. These searches are an important step in the process and should be completed before launching a new brand or an existing one into a new jurisdiction.  You need to establish whether the same or similar marks already exist and be aware of any conflicting prior rights that could stop you from registering and using your brand.  This approach also reduces the risk of unintentionally infringing an existing right or having to rebrand products or services after a costly infringement action.  If your searches are clear and you're good to go, our trade mark attorneys can complete and file your application with the UK Intellectual Property Office for you and for applications outside of the UK we use trusted local associates, selected on the basis of previous experience.

If there are issues with your proposed trade mark we will work with you to help you find a solution, whether that be developing strategies to deal with your possible infringement of an existing mark or supporting you in creating a new trade mark that works for your business and can be successfully registered.  Once filed, we correspond on your behalf directly with the UK Intellectual Property Office and the EUIPO, and respond to any official objections raised against an application.

Read our Trade Mark law and practice guides for more details.

Managing your Trade Mark Portfolio

One of the most important considerations for your brand is how your trade mark portfolio is managed.  A successful brand could have hundreds of different trade marks registered across multiple continents, all of which must be properly looked after if the wider business is to remain sufficiently protected. There are numerous challenges that all brands face when it comes to building and then managing their trade marks as a portfolio of assets. The key is to have a clear strategy with the wider short, medium and long-term goals of the brand(s) defined, this includes your specific goals regarding which products or services need protection and where.  Whatever your trade mark portfolio size, we take the time to understand your business so we can we provide you with a portfolio management strategy that meets your objectives now and into the future as your business grows, working alongside you to implement it.

Unregistered Trade Mark Rights & Passing Off

As well as advising on registered trade mark rights, our trade mark experts can also advise you on all the issues surrounding unregistered rights and passing off. Where a party deliberately or unintentionally offers goods or services similar to yours, and you don’t have a registered trade mark, we can use the common law of passing off to establish a claim. Misrepresentation can damage your goodwill and cause both confusion and financial damage. Having a registered trade mark is always preferable but if you don’t, we are experienced in successfully dealing with these scenarios. 

Every aspect of your trade mark protected


What BREXIT will mean for Trade Marks

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Trade Mark Dispute Resolution

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Trade Mark Renewal Management

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Commerical Advice & Legal Support

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Why work with our Trade Mark specialists

  • We look at the big picture
    We take a strategic approach to your brand(s), looking at the bigger picture to ensure the right commercial decisions are made for your business. Whether you need a domestic approach or a larger more international strategy we have the knowledge, experience and international network to support you.
  • Our attorneys are 'trained for excellence’
    We take training very seriously and are known for our high standards. You can be confident you are dealing with some of the best trade mark attorneys in the business. There are many firms in the market handling trade marks, some taking a much more commoditised approach. Choose Mewburn Ellis for breadth and depth of experience and commercial insight. 
  • We have our own in-house legal team
    Trade mark work is commercial work and often legal advice is needed. We have this in house and at your disposal. Our trade mark attorneys work hand in hand with our solicitors to provide expert and combined advice so we can provide you with support for all your transactional matters involving trade mark rights and assist with recordal matters. Our combined team approach is quicker and more effective than having to use multiple firms and can create real commercial advantage for our clients.
  • We are at the cutting edge of the trade mark market
    We make it our business to be ahead of the game. Constantly looking at how to improve and develop not only our services but the market as a whole. Our Head of Trade Marks was the President of the Chartered Institute of Trade Marks (CITMA) from 2016 – 2018 and continues to play a key role in the Institute as Chair of the Brexit taskforce.  In her position with CITMA she lead on negotiations with the UKIPO, the EUIPO and the UK government in relation to the legislative changes in relation to trade marks which will be implemented when the UK leaves the European Union. Other members of our trade mark team are, or have been, actively involved in various committees/working groups of CITMA, INTA (International Trademark Association) and AIPPI (Association Internationale pour la Protection de la Propriété Intellectuelle).

Meet our trade mark experts


“I have worked with Mewburn Ellis for over 20 years, initially for patent advice, but in more recent years for significant trade mark advice. I have worked with many professional advisers in the process of building and developing  Bioline Reagents Ltd into a successful molecular biology company operating around the world, and Mewburn Ellis has proven to be an extremely reliable partner with sound advice, complete clarity in complex matters and fair pricing.”


Founder Bioline Reagents Ltd

“It has been great working with you over the past 4 years, and thank you for your friendship, professionalism, and taking such a personal interest in our Company. We think it is pretty special, and it is really nice to work with other professionals who take the time to get to know us and understand what differentiates us. Your knowledge of our trademarks and registrations is second to none…”


Onvu Technologies AG

"Mewburn Ellis LLP, one of the most established firms in the market, boasts a comprehensive trade mark prosecution offering and fields a busy domestic and international practice, a reflection of the group's office network across the UK and Germany. The team also offers a complementary litigation department and is increasingly active in customs seizures."


Legal Directory

“Thank you for all your sterling advice and assistance, in pushing us forward at the right pace, with the lowest possible costs – so that we can grow faster together. It’s been most refreshing for us!”


Law & Practice Library


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Veriviva strarbis vita, senaticum derunu statior terobse nenatuastuus essis rena, quam, perfirte, sesessis, nos, quo vicavo

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Veriviva strarbis vita, senaticum derunu statior terobse nenatuastuus essis rena, quam, perfirte, sesessis, nos, quo vicavo

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