27 November 2019
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We are delighted to report that our client Alliance Pharmaceuticals Limited has been successful in a recent appeal to the General Court of the European Union.

Back in 2011, Axicorp GmbH applied to register the mark AXICORP ALLIANCE in the EU in respect of pharmaceutical preparations.  Alliance Pharmaceuticals opposed registration of the mark based on their earlier rights in the mark ALLIANCE, including two European Union trade mark (EUTM) registrations.  The European Union Intellectual Property Office (EUIPO) initially dismissed the opposition, having interpreted the specification of goods covered by the EUTM registrations very narrowly.  The EUIPO’s Board of Appeal agreed with the interpretation.

However, Alliance Pharmaceuticals appealed further to the General Court.  In a decision dated 17 October 2019, the Court found that the EUIPO and the Board of Appeal incorrectly interpreted the specification of the EUTM registrations.  It held that interpretation of specifications should take into account, not only the literal meaning of the words, but also “other factors that are essential for the purpose of understanding the scope of that specification, namely the actual intention of the proprietor of the marks concerned and the need to give an appropriate scope to that wording, one that precludes a reading leading to an absurd result for the proprietor”.

As a consequence, the General Court annulled the decision of the Board of Appeal.

We are very pleased to have been able to represent Alliance Pharmaceuticals in this important case, which offers helpful clarification on the correct interpretation and construction of specifications.  It has already been reported on by a number of intellectual property publications and blogs, including The IPKAT.

Rebecca is a Partner and Chartered Trade Mark Attorney at Mewburn Ellis. She handles all aspects of trade mark work, with a particular focus on managing large trade mark portfolios, devising international filing and enforcement strategies, and negotiating settlements in trade mark disputes. Rebecca has extensive experience of trade mark opposition, revocation and invalidity proceedings before the UK Intellectual Property Office (UKIPO), including very complex evidence based cases. Rebecca also has a strong track record in overcoming objections raised to trade mark applications.
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